| Role |
• |
Founded online start-up, retailing high-end consumer
electronics |
| |
• |
Managed product through whole execution cycle from
inception to post-launch |
| |
• |
Successfully sold the business to an internet retail group |
| |
|
|
| Financials |
• |
Achieved profitability within three months, repaid
all investment within six months and turned over £250k in the first
year of trading |
| |
|
|
| Web Development |
• |
Managed the design, development and implementation
of online and back-end systems, including web store, CRM, purchasing
and finance systems, integrating internally and externally developed
products |
| |
• |
Managed development of incremental product updates |
| |
|
|
| Customer Focus |
• |
Utilised focus groups as part of product development
process |
| |
• |
Maintained high levels of customer satisfaction,
through incorporating customer feedback into future product updates |
| |
|
|
| People |
• |
Developed and managed relationships with a range
of suppliers, outsourcing partners and software developers |
| |
|
|
| Marketing Strategy |
• |
Analysed existing market in order to identify gap
and develop product proposition |
| |
• |
Designed and executed marketing strategy, including
brand positioning |
| |
• |
Managed online marketing programme including Google
AdWords, Yahoo! Search Marketing, Google Product Search, Kelkoo and Amazon Marketplace |
| |
• |
Deployed a monthly e-mail marketing campaign |
| |
• |
Developed an affiliate programme with over 400
affiliates |
| |
• |
Managed relationships with external PR consultants
and product editors in key target publications |
| Role |
• |
Managed a broad range of financial and process
optimisation projects across the European business |
| |
• |
Advised senior management, including executive
and non-executive directors, on change and compliance within the
organisation |
| |
|
|
| People |
• |
Coordinated colleagues from different cultural
and linguistic backgrounds |
| |
• |
Developed and utilised relationships at all levels
of the organisation |
| |
|
|
| Key Projects |
• |
Evaluated the development process and suitability
of internally developed CRM system |
| |
• |
Designed and deployed software package to support
department's activities |
| |
• |
Reorganised processes in the mobile phone repairs
business to drive efficiency, improve controls, lower costs and
enhance customer service |
| |
• |
Developed the processes within the mobile phone
insurance business to ensure regulatory compliance |
| |
• |
Authored the business continuity plan for the group
head office |
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|
|
| Qualifications |
• |
Qualified as a chartered accountant with The
Institute of Chartered Accountants in England and Wales |