I've spent the last two days in a creativity in business workshop, run by Richard Hytner, deputy chairman of Saatchi & Saatchi. This fits closely with the innovation focus of the Cambridge MBA, providing us with tools to develop creative product innovations. Bringing the concepts to life, a panel of business leaders:

• Malcolm Ritchie, formerly Chief Executive of United Biscuits
• Dawn Airey, formerly CEO of Channel Five and currently managing director of channels & services at BSkyB
• Andy Thrasyvoulou, CEO of Myhotels

came on the second day to talk about their experience of creative innovation. The most enjoyable part of the event was working with Andy to generate ideas for his next entrepreneurial venture, an opportunity that immediately brought the class concepts to life.